The idea behind the ad is all about reaffirming the impact Playboy has had on popular culture through the decades. This iconic brand has been going since 1953 and has seen many fads, trends and styles come and go but has always kept itself relevant to its readers by delivering more that just a centerfold.

Directed by Jason Fialkov at Egg Films.
Advertising Agency: Y&R, South Africa
Chief Creative Officer: Graham Lang
Executive Creative Director: Rui Alves
Copywriter: Sherinne Winderley
Art Director: Ivor Forrestor